Is Social Media Management important to your Brand?

What is ArtEDGE?

ArtEDGE is an Inhouse built unique advanced deep learning Artificial Intelligence  data scientist solution that advances predictive insights beyond what is possible with human data scientists and machine learning. It has the intelligence, speed, and capacityyou need to move your big data analytics projects into production.

ArtEDGE acquires big data from social media/digital media like Web, Twitter, Facebook, Instagram, LinkedIn, YouTube, and other popular social media and Digital Media platforms to provide insights perceptions about candidates, companies, or businesses. It produces link reports in .XLS and .CSV format and Sentiment Reports in PDF Format and a summary in an Infographic. 

Social Media Engagement with ArtEDGE

Social media engagement can be enhanced by analyzing the data collected from various social media platforms. Here are some ways in which ArtEDGE can help:

  1. Identifying peak engagement times: By analyzing data on when your audience is most active, you can schedule your posts for those times to increase engagement.

  2. Tracking engagement metrics: Analytics can help you track metrics such as likes, comments, shares, and followers. By monitoring these metrics, you can identify what types of content perform best and adjust your strategy accordingly.

  3. Audience segmentation: Social media analytics can help you segment your audience based on demographics, interests, and behavior. This can help you tailor your content to specific segments and increase engagement.

  4. Competitor analysis: Analytics can help you analyze your competitors' social media strategies and identify opportunities to differentiate yourself and engage with your audience.

  5. Identifying influencers: By analyzing engagement metrics, you can identify influencers in your industry and collaborate with them to reach a wider audience.

Overall, ArtEDGE can provide valuable insights into your audience's behavior and preferences, allowing you to optimize your social media strategy for better engagement.

Why ArtEDGE?

Customers must get a feeling that they are connected to the brand, they appreciate it if the company or the brand addresses their grievance on social media platforms.

Brands that have a presence on social media platforms are seen as more trustworthy by customers than those that are not. Brand authenticity is confirmed to a customer when they experience others actively buying, providing feedback and reviews about the product features and after-sales.

A brand needs emotional connection, customer should feel proud to own branded products. Social Media is the only way that they can spread stories using engaging videos, pictures and communicate the idea behind your brand. Facebook and Tik-Tok Videos, Instagram Pictures, and Videos are the trends followed by people to build brands and gain customer confidence.

Social Media is growing exponentially mainly because of the reach and creativity of the content. Companies that use social media for publicizing information about product releases, news, promotions, findings, or other expansion plans are likely to induce more attention in comparison to mainstream media.

Social Media allows businesses to induce feedback, reviews, and opinions on their brands, products, and services, this unique enablement of interaction between customer and business could be a major advantage of social media for the businesses to learn from the customers their needs, enhancement of features in their products, brand enhancement, etc.,

Managing Social media management is an important phenomenon to retain customers and obtain new customers. This needs skill in managing multiple channels like creativity, timing, content management, and handling analytical tools at the same time. These people are called Social Media Managers.

These managers have to rely on an enormous number of tools we call ArtEDGE, which is aided by world-class Artificial Intelligence algorithms.

ArtEDGE usage in Industries?

DRIVING CUSTOMER SUCCESS - Agencies, more than ever, need to continually innovate for their clients. Social listening integration gives you the edge you need to attract new brands and the diversity you need to retain your current customers. 

Agencies can save hours on client work by using ArtEDGE to automate their analysis and research. ArtEDGE platform saves you time. Use Dashboards, a summary of their vital insights.

Your clients will be impressed with automated reports in PDF, Live links in Excel, and a summary in infographics.

  • It helps to optimize your clients marketing strategy based on customer's opinion
  • It helps to identify a brand's strengths and weakness
  • It helps to improve customer service
  • It helps to develop a product quality
  • It also helps to identify new business opportunities.

REDEFINING - Social listening will play a key role in the continued digital evolution of automotive and mobile companies. This is a dynamic decade of mobility, with traditional business models constantly changing and new technologies and players appearing. Access to useful information can help you take advantage of new market opportunities.

"it is predicted that by 2024, millennials (the fastest-growing generation of car buyers) will make up more than 55% of the US automotive market. With over 4.5 billion active social media users of which 90% are millennials, you can understand the importance of effective social media marketing." Edelman Survey

Social listening can also help Automobile brands devise the components of their management strategy in the following areas:

  • Handling Customer Complaints
  • Lead Generation
  • Identifying Market Opportunities
  • Competitor Analysis
  • Consumer Insights for Strategic Decision Making

IDEAS FOR INNOVATION - The consumer goods industry is in a period of radical and irreversible change in the sales landscape. You need to be prepared to quickly adapt to physical and digital sales channels, as well as platforms that help you analyze every conversation about your brand in real-time.

Social analytics enables helps in marketing consumer goods:

Overall, analytics plays a crucial role in helping businesses understand their consumers better and create more effective marketing strategies that drive sales and revenue.


CHANGING THE LANDSCAPE - The financial sector spans a wide range of businesses, but harnessing the power of social listening is essential, whether it's insurance, banking, or investment. 

financial analytics

Here are some of the key areas where our AI engine excels:

  1. Risk management: Helps financial instituition to identify, assess, and manage risks associated with their business operations. This helps to monitor market trends, analyze financial data, and identify potential risks that may affect their profitability or reputation.

  2. Customer analytics: Help to gain insights into their customers' behavior, preferences, and needs.

  3. Fraud detection and prevention: Detecting and prevent fraud they can reduce the risk of financial loss and protect their customers' information.

  4. Performance monitoring: Monitor performance by tracking key performance indicators (KPIs) such as revenue, profitability, and customer satisfaction. 

GIVE PEOPLE WHAT THEY DESIRE - Governments today are harnessing the power of social listening to fully understand their communities and better respond to their needs.

The use of public opinion that has been expressed through social media could lead to higher confidence about the public acceptance of the policies being formulated.

People look to the government for leadership when times get difficult, so it makes sense that lawmakers, politicians, and governments are using social media as a platform to manage crisis communication and provide regular, official updates to their citizens.

ArtDGE help to scrape this information and opinions in real-time for the government to analyse, What People Desire.

BE THEIR FIRST CHOICE - Being part of one of the fastest-changing industries in recent decades requires constant adaptation and flexibility. 

Tourism has taken the world by storm. There are hundreds or thousands of bloggers posting daily on social media, with an immense follower base. It is almost a universal fact that people love traveling. People started believing in public opinions when it comes to planning a trip, rather than biased information.

ArtEDGE helps you to get this information in real-time so that you can plan your strategies, and destinations, analyse demand.

FOCUS ON PEOPLE NEEDS - Use media, sports, and entertainment conversation data to communicate what consumers want. Stay ahead of the competition by keeping an eye on changing consumer behavior, digital channel innovation, and the new role of advertising.

Consumers believe social networks provide a higher value experience compared with other forms of entertainment. The Trust in the Entertainment Industry survey from Edelman, also reveals that the Internet, as a source of entertainment, is second only to television.

FIGHT AGAINST DISINFORMATION - Pharma companies are no strangers to misinformation floating on the internet. Social media is a great way to deal with the falsity of data. Using social media monitoring, pharma companies can interact with the users on social media channels and provide them with the right guidance. Otherwise, it can have a dangerous impact on people both physically and psychologically.


INSTANT REACTION - Social networks are now the primary place where customers engage with each other about issues relating to their telecommunications providers and products. An effective social media strategy includes implementing a sophisticated Social Intelligence solution for companies to listen to customer interactions in order to proactively resolve customer complaints, get ahead of online crises and develop brand advocacy.

The AI-powered platform provides the necessary edge in this evolving industry by tracking conversations about competitors, products, and consumer behavior and reacting immediately and appropriately.

DEVELOP WORK THROUGH CONVERSATION - As an arbiter of business worldwide, you are responsible for keeping the world's largest and most successful companies up-to-date with the latest information that helps them improve their business performance. eliminate the guesswork so that you can focus on data-backed strategies and tactics that bring the highest return to you and your clients.

ArtEDGE helps to get you essential information to keep up with the latest major trends so that you can make recommendations based on customer conversations.

FORECASTING FUTURE TRENDS - Retail has evolved and has provided consumers with an omnichannel experience, from merchandise to online shopping. Social listening is the bridge between your online checkout and conversations about what's happening at your nearest store. Evolving with the trend is the need for your sustenance.

  • True Identity Solutions Sdn Bhd
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