Brand Analysis & Evaluation

Brands drive business growth, profitability, and customer loyalty, and allow businesses to distinguish themselves from competitors. Measure your brand sentiments in real-time. 

Brand Analysis & Evaluation

Make your PR stronger and current, and evaluate your brand scientifically. We accord with ISO 20671, the international standard on brand evaluation.

Brand Analysis and Evaluation


  1. Brand Audit: We conduct a thorough analysis of your brand's strengths, weaknesses, opportunities, and threats. This includes a review of your brand's messaging, visual identity, and overall brand positioning.

  2. Competitive Analysis: We analyze your competitors' branding strategies to identify industry trends and best practices. This helps us determine how your brand can differentiate itself from competitors and stand out in the marketplace.

  3. Consumer Research: We conduct surveys and focus groups to gather feedback from your target audience. This provides valuable insights into consumer perceptions of your brand and helps us identify areas where your brand can improve.

  4. Brand Strategy Development: Based on our analysis and research, we develop a customized brand strategy that aligns with your business objectives and helps your brand achieve its goals.

  5. Brand Implementation Support: We provide ongoing support to help you implement your brand strategy successfully. This includes guidance on brand messaging, visual identity, and brand positioning.

What's your Brand Worth?

How do your customers feel about your brand? How much is your brand worth?

Monitor brand reach and mentions online in real-time to understand customer perception, identify changes in sentiment, and assess brand exposure. These crucial indicators can help keep track of your brand.

Organizations want their consumers to be happy, but what are they doing to make them happy? How do they know if they're heading in the correct direction? How do they know whether their attempts to improve customer happiness are effective? Why even strive for client satisfaction?

Why? Because delighted consumers become repeat customers. Their feelings are significant. Customer satisfaction must be measured. If you identify gaps, you may concentrate on converting dissatisfied consumers into satisfied ones, which promotes branding.

Brand Metrics ArtEDGE considers are..

01 - Popularity Intent

It works well in tandem with NPS because it’s no good just having people saying nice things about you.

Here’s everything you need to know about calculating it:

  • Show your Logo along with other logos.
  • Give people the option to select, which belong to logo belong to your organisation.
  • Total up the number of people who chose your logo correctly and divide it by the total number of people asked.
  • This is your brand’s Popularity Intent score
02 - Unprompted Brand Recall
03 - Prompted Brand Recall
04 - Brand Uplift
05 - Share of Voice

Share of Voice will let you know how much your brand is dominating the conversation compared to other brands in your niche. 

Share of voice can be measured across various mediums. Organic search is a good place to start, since it’ll be a good indication of how well your natural SEO strategy is working. Measuring share of voice across social media is also useful, as it will pinpoint how much of real people’s online conversations you’re managing to appear in.

06 - Sentiments
07 - Time on your Website
08 - Social Reach

The maestro of brand health metrics, if you can hit the sweet spot here, you know you’re onto a winner.

Total Brand Equity is a figure that combines several other key metrics we’ve spoken about here in terms of how best to track brand health. Here’s we measure brand equity:

It’s calculated in a 2-step process:

1. We calculate Brand Strength.

The two measures of how well-liked a brand will be totaled and multiplied by 100:   

Brand Strength = (Purchase Intent + Net Promoter Score) x 100

2. Then we use the Brand Strength figure and Unprompted Brand Recall, to calculate your brand’s Total Brand Equity.     

Total Brand Equity = (Brand Strength x Recall) x 100.

  • True Identity Solutions Sdn Bhd
  • Co. No: 201701011300 (1225465-H)
  • ICON CITY, Tower 3, 18-01 & 19-01, Jalan SS8/39, Petaling Jaya 47300, Selangor Darul Ehsan, Malaysia
  • Email:
  • M +6017-6518619
  • Phone: 03-7612 6152/53
  • Malaysia | India | New Zealand

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