Digital Marketing Services
The primary focus of a business is to gain as many clients and customers as possible. Digital marketing is crucial for businesses in today's world, where the majority of consumers are online. It provides numerous benefits, some of which are outlined below:
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Targeted audience: Digital marketing enables businesses to reach their target audience more effectively by using various tools like search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, and content marketing. This allows businesses to engage with their potential customers and increase their chances of converting them into actual customers.
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Cost-effective: Compared to traditional marketing methods like TV and print ads, digital marketing is much more cost-effective. This is because digital marketing enables businesses to reach their target audience with a much smaller budget.
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Measurable results: One of the biggest advantages of digital marketing is that it provides measurable results. Businesses can track their campaigns and monitor the performance of their ads in real-time. This allows them to make data-driven decisions and optimize their marketing strategies accordingly.
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Brand building: Digital marketing is an effective way to build and strengthen your brand. By creating high-quality content and engaging with your audience on social media, businesses can establish themselves as thought leaders in their industry and build brand loyalty.
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Increased sales and revenue: Ultimately, the goal of any marketing campaign is to increase sales and revenue. Digital marketing provides businesses with the tools to reach a wider audience, engage with potential customers, and convert them into actual customers, leading to increased sales and revenue.
In summary, digital marketing is essential for businesses looking to establish a strong online presence, reach their target audience effectively, and increase their sales and revenue.
The Smart Insights RACE Planning Framework we adopt.
Digital marketing trends show the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners, ‘digital’ is simplistically taken to mean ‘our website’ or ‘our Facebook page’. This thinking limits the scope and opportunity of what’s managed and it means that activities should be managed and not ignored.
There are different frameworks and we use the proven RACE framework as it maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides – more than just “a website” or “a Facebook page”.
How does SEO/SEM work for my Business?
SEO plays an important role in influencing the decision of your potential customers as they will conduct their research on social media like Facebook, Instagram, and in particular Google.
The Covid pandemic has increased online window shopping as it is the next marketplace. If your potential customer cannot find you on Google, chances are they will never buy from you. Bottom line online exposure is as important as your products and services quality.
SEM or SEO – Where to expect higher ROI.
SEM, Search Engine Marketing is good if you don’t expect organic growth. SEM is often referred to as Google Adwords which is a google paid advertising platform. In short more you bid and pay, the more your chances of being at the top. Prospective buyers have become smart, they might want to skip the adverts as it is biased. (80% of search users admit to ignoring paid ads) Is it worth putting all your money on Google Adwords? It operates on a Pay-per-click basis, (Approx. RM2 to RM100) which means you are paying Google for every click the user visits your website, of all you know they might not be a prospect.
SEO, Search Engine Optimisation takes longer but provides better results and it will be an organic growth for your company, which will sustain. It is smart to have the budget for both. But always suggest investing more in SEO as it provides better ROI. SMM, Social Media Marketing is one more concept of advertisement – which will enable you to invest in Social Media like Facebook, Instagram, etc., We work on a case-to-case basis and suggest where to invest. SMM is more oriented toward general products marketing, it is yet to evolve to technical products and services.
When will our website Rank at the Top of Google?
This ranking depends on several factors like
- Targeted Keywords
- The niche of the Products and Services, you offer.
- Depends on your competitor's efforts in SEO
- Your website security (HTTPS will have a better ranking)
- Design and links of the website.
- Presence of BLOG on the website.
- On-Page SEO and Of-Page SEO
- Trust Ranking
Externally it depends on the Algorithm we use. We use Semantics and Artificial Intelligence in our web crawlers and robots. This enables the website better ranking using both latent technologies as well as new technology used in SEO. Normally it takes around 3-4 months.
How does Google decide on Ranking the websites?
Google recently started using AI and Semantics, it is based on relevance. However, they still use a Keyword search. Google still uses crawling, indexing, and servicing (ranking) architecture.
Why refer only to Google and no other search engines?
More than 95% are using google for search
https://gs.statcounter.com/search-engine-market-share/all/malaysia
Implementation Phases of SEO, SEM and SMM.
We get involved with your team, discuss changes to better the campaign to make it more effective with a monthly analytical report not just an insight from Google Analytics, we will be able to design a winning campaign, We also use our own analytical tool which works beyond web search, It also gives extensive analytics on Social Media.
We do a S.W.O.T analysis of your website and other channels and suggest/implement mitigation for better ranking in search engines.
